Viva Lugano was inaugurated in 1996 in a different position and was moved to the current location in 2002. Viva “the shoe’s planet” is the most innovative store concept created by the company. Through the numerous shop windows it is possible to admire the whole assortment, which differs from the others by way of its young and dynamic features.
The shop has attained a leading position since it is located in a central area with a considerable stream of passers-by.
The heterogeneous, cosmopolitan and fashionable customers look for good taste and high quality articles.
The Viva boutique in Via Pretorio, which was opened in April 2010, is located in a visible and strategic position; it gives on to the main traffic artery in Lugano and is very close to the Migros shopping centre.
The bright and essential furniture allow the collection to be protagonist and it lends the shop a young and modern atmosphere. The shop assistants attend to customers personally, in order to meet the specific needs of every single customer. The shop, which is situated in the centre of a business area, attracts many fond residents as well as several office employees who enjoy shopping during their lunch break.